Search Engine Optimization, better known as SEO, is the active practice of optimizing a website by improving internal and external aspects in order to boost traffic to your website from search engines. This is referred to as “organic” traffic. The majority of web traffic is driven by the major commercial search engines – Google & Yahoo/Bing. If your website cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search. Web Response has put together several highly effective SEO solutions which combine inbound marketing techniques to build trust, rank, authority, and leads with optimization techniques to get higher rankings.