The web space is pleasantly “Surprising” and surprisingly “Scary” for all those playing the online market game. Simple, if you are there on WWW, you must be cautious of what you do, how you conduct, else those nasty remarks could be unappetizing for your business. Your online reputation determines a lot about how long you stay and how fast you fall out, of course.
Online marketers spend years in building their digital dignity but it can all come tumbling down in a matter of few hours, thanks to the way the world is connected now. In order to promote a positive impression on the cyber galaxy, you must have a strong ORM punch to your business strategy.
Ecommerce influenced by E-Reputation Management
Another facet of the online prosperity is the mushrooming industry of Ecommerce. Web retailers are on a rise and swarming the dot com arena fast. There is a competitive hodgepodge of price comparisons, consumer comments, customer reviews and the like. It is a world of ‘no holds barred’ and ‘free for all’ and the boldest survives. He, who knows the perseverance of handling digital conduct best, wins the race.
According to a survey “Take the recent example of a Pizza company where two industrious employees at a franchisee in Kentucky did some extremely unappetizing things to their pizzas before delivery. And they posted their antics on YouTube.
The YouTube video received millions of views in the first 24 hours. Sales began dropping off a cliff. The CEO posted his own video on YouTube within 48 hours and avoided a disaster for his company”.
Likewise, online retailers are waking up to the fact that their reviews published all over the web influence their sales a lot as well. Hence, they understand the significance of online reputation management to fix what doesn’t sound too right.
Here are some strategies that can help E-Merchants bake the perfect reputation plan:
For any assistance or queries on reputation management,please contact us