Facebook has just announced a new feature that can help drive more traffic from your Facebook business page to your website.
It is a Call-To-Action button.
This feature isn’t available to everyone yet. It is rolling out in the U.S. Over the next few weeks and worldwide starting in 2015. So if you don’t see it on your page yet, rest assured that it’s coming.
The CTA will show up at a fixed location at the top of your business Page, to the left of the ‘Like’ button.
The location of the CTA button makes your cover photo all the more important.
Be sure the color and design of your photo isn’t making the button less visible to Facebook Fans who aren’t accustomed to seeing it there.
At the time of publishing, the CTA button doesn’t appear yet on the mobile app.
Over the course of a three-week test, the CTA button delivered a 2.5 times higher conversion rate versus other comparable social placements aimed to drive new user acquisition.
Keep checking back on your Facebook Page so you can take advantage of this feature as soon as it becomes available to you.
The 7 calls to action available are:
1) Book Now
Example: Book Now could be a Theater company to get tickets.
2) Contact Us
Example: Contact Us could lead to a contact form on a website.
3) Use App
Example: Use App to add the app to your mobile, either through app store or andriod store.
4) Play Game
Example: Play Game to play and install Clash of Clans on your ipad or mobile.
5) Shop Now
Example: Shop Now to go to the Gap website and buy a new deal.