Domain name and URL plays an important role in beginning your search. This not only enables the users to access your content but also affects your search visibility. Although there are many options available today to choose an optimal domain name yet there are some guidelines which you can follow to get better results.

1. Focus on Keywords
Before registering for your favorite domain name take some time to think about creative names and ideas. This should be based on the keywords that you are going to use in your name. In this way your name will clearly represent the work you do or want to do. You can mix these keywords to formulate a creative name. Don’t overburden your mind and just go with the flow.

For example let’s say you are going to choose a domain name for a saloon. Some terms you like to add in your name would be haircut, parlor, trimming, beauty etc. Additionally you can include suffixes and prefixes to create a good name. In this way you may end up with a name like supercutsaloon.com

2. Include .com
If you seriously want to market your brand online then .com is the only sensible option. Although you can use 301-redirect to drive traffic to .net or .org but it would be more critical if you chose .com TLD to market your product.
Why choosing a .com TLD? Well there are a lot of factors behind this. Firstly, however, there are thousands of TDL available today but customers still consider the .com TDL most trustworthy. People are not even aware of the other TDL’s that are available today and thus hesitate to click them.

3. Follow Uniqueness
Your domain name represents your brand therefore try to make it unique and creative. It should not be similar to any other popular brand because this will create confusion. Do not go too creative and do not use alternate spellings of common words as well because this can also create trouble.

4. Go easy
If your URL consist of tough words or long strings people won’t use it. Tough words and long strings often get frustrating and therefore people avoid using such domains.

5. Easy to Remember
If you want to speed up the marketing of your brand you should make it memorable. There is no use of a great website if people don’t remember your domain name.

6. Make it short
Short URL’s are always the best suitable marketing options. They are easy to use and people remember them easily. They can be easily used on business cards and people in offline media also support them. Create your URL in a way that it meets your expectation when people hear it for the first time. If
it does not do so then you are in trouble.

7. Market your Brand
If you are unable to find a good domain name you can alternately use utilize branding techniques to make a distinction. A unique moniker can help you gain additional value. You may gain less traffic in this brand building process but in the long run it’ll pay you off. Do not follow odd trends. If something is trending now it doesn’t mean that it always will. Do not copy others and do not use odd spellings or numbers. Stay simple and stay focused.

8. Utilize Domain Selection Tool
If you are having a hard time in figuring out any idea for domain name you can always seek the help from internet. You can utilize domain selection tools to help you find a perfect name. DomainBot and Namemesh can you find a good name.
Your domain is like the place where you do business online. Having the right domain name tells a lot about your business and your intentions. Therefore choose it wisely.

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