Here are five quick and easy ways to make your site more visible to search engines:
This is by far the most complicated item on this list, but it’s fundamental. Without it, you’ll be hard-pressed to get visibility in search engines at all.
All of your pages, especially your main lineup (home, contact, etc.), need to include concisely written, descriptive content. Ideally, this content will be optimized for specific target keywords and phrases (as long as the text doesn’t seen unnatural). If you have pages without much content, prevent Google from indexing them by using the “noindex” attribute, and “nofollow” any links to those pages, as well.
Title tags serve as the headlines of your pages in search engine results pages (SERPs), while meta descriptions serve as the descriptive text. Not only do these constructs inform Google about the content and purpose of each of your pages, they also dictate how your pages appear in search results.
In this way, they serve a dual purpose: They rank your pages higher and increase click-through rates from users on search engine results pages. You can use a web-based tool such as Siteliner or an in-depth site crawler such as Screaming Frog to get an accurate assessment of each page on your site, including title tags and meta descriptions.
This is a simple change, and if you haven’t done it already, you’ve probably missed out on some significant opportunities. On your blog page, feature social share icons so your users can actively and easily share your content socially. Social shares don’t contribute to rankings directly, but can make your pieces more visible, making it easier for them to earn more inbound links.
This benefit was recently confirmed as one of the top two ranking factors in Google’s algorithm. If your site is WordPress-based, there are a number of plugins that can add social share buttons to your website dynamically.
You’re probably using images in your content marketing campaign, but are you optimizing them effectively? It doesn’t take much to get your images into optimal shape for search engines; all you have to do is title your images accurately; write an accurate, keyword-rich description; and include alt tags and a caption to categorize and describe the image’s role on your page.
If optimization is done correctly, your image will be indexed and searchable in Google Image Search — an indirect, but valuable route for online searchers to get to your site.
Site speed isn’t a crucial factor for search engine visibility, but it certainly does count. Plus, a faster site usually leads to a better user experience, which means a higher conversion rate, among other benefits.
You can improve your loading speed by: optimizing your images, using the right types of images, using a good caching plugin, deleting unnecessary meta data and using only using plugins you truly need. For more help with speeding up your website, see “10 Unique Ways to Make Your Website Load Faster.”